Built tosell,not to sit.
Seven years building websites for people whose rent depends on them. Thirty something sites so far. Most are still up, and I still get the odd message asking me to change a price.
Most websites are expensive furniture.
Nothing on it asks for anything
Nice photo at the top. Five tidy sections. A contact form at the bottom that nobody has filled in since March. The whole thing is polite when it should be closing.
It was tested on the wrong device
Your customer is standing in a car park on a four year old Android with one bar of signal. Six seconds of blank screen and they're gone. You never find out they came.
You're locked out of your own site
Whoever built it stopped replying. The prices are wrong, the hours are from two Christmases ago, and nobody wants to touch it in case the whole thing falls over. Stale reads as closed.
Selected work
- Victoria Lugoro Realtor
- KMD Luxury Hair
- Pleasure Self Escapes
- Joey's Pawn Shop
- Trillions Homes
- Kaba Cares
A realtor website presenting Victoria Lugoro's listings, buyer guidance, and Iron Valley affiliation with a personal brand feel.
Victoria Lugoro Realtor
A realtor website presenting Victoria Lugoro's listings, buyer guidance, and Iron Valley affiliation with a personal brand feel.
KMD Luxury Hair
A luxury hair brand website shaped around elegant visuals, salon presentation, and a premium beauty-service experience.
Pleasure Self Escapes
A travel agency website concept using destination imagery, package sections, and vacation storytelling to inspire bookings.
Joey's Pawn Shop
A family-owned pawn shop website presenting buying, selling, WhatsApp contact, reviews, and 20 years of local trust.
Trillions Homes
A real estate website with property search, listings, and agent-led presentation for buyers exploring available homes.
Kaba Cares
A new home-care business website built from the ground up with comforting visuals and clear service communication.
40++
- 7
- 9
- 2
What you get for the money.
Four steps. No mystery.
Same whether you're an agency handing me overflow or someone who has never paid for a website before.
- 01
We work out what it's for
One conversation, and I mostly ask questions. What has to happen for this to have been worth it. Bookings, orders, calls, or just looking like a company worth phoning.
- 02
You get a link, early
The build goes on a staging URL you can open whenever you like, from your phone, in front of your business partner. You watch it happen instead of waiting for a reveal.
- 03
You tell me what's wrong
Point at it and I change it. This is the part most projects rush, and it's the part clients remember. Nobody has ever regretted spending another week getting the product page right.
- 04
You get the keys
Hosting, domain, every login, in your name. A walkthrough of how to run the thing, written down for whoever comes after you.
Overflow you don't have to babysit.
White-label, your process, your client never hears my name. Everything you dread about handing work to a freelancer — take it off your plate, one card at a time.
- Brief it twice
- Chase for updates
- QA every pixel
- Field the client's questions
- Hope I don't go quiet
In their words
Things 40+ websites taught me.
Some of these cost a client money before I learned them. All of them I'd argue about.
- 01
The homepage is the least important page you own.
People arrive on a product, a service, a phone number, a map. Most of the money is made three clicks away from the page everyone spends three weeks arguing about.
- 02
Every field you add to a form costs you people.
Ask for a phone number you don't need and a percentage of enquiries quietly stop existing. You never see them, so you never miss them.
- 03
Nobody has ever bought anything because of a slider.
The rotating banner at the top of the page is where good photography goes to be ignored. Most people scroll past it before slide two.
- 04
If the owner can't edit it, it dies.
A site nobody can update stops being current, then stops being accurate, then starts costing you customers. Beautiful and abandoned is worse than plain and correct.
- 05
Speed is something people feel, not a number in a report.
Nobody has left a website because of a score. They leave because it didn't turn up. The number is a proxy, and it's easy to game while the site still feels slow.
- 06
The best brief is one sentence about money.
"I want more wholesale enquiries" tells me more than a twelve page document. Everything after that is just working out which page does the asking.
The awkward questions.
Do you work with agencies?
A lot of my work is exactly that. White label, your process, your project tool, your client never hears my name. Start me on one build and see whether I'm a headache before you give me anything bigger.
How long until it's live?
Three weeks is normal for a straightforward build. Longer for a big shop or anything with booking and payments in it. The thing that actually delays projects is almost never the code, it's waiting on photos and text, so I'll tell you exactly what I need from you at the start and then chase you for it.
What's this going to cost?
Depends entirely on what it has to do. A five page site for a local business and a shop with four hundred products are different jobs with a different amount of work in them. Tell me what you need and you get one fixed number before anything starts. Not an hourly rate that quietly grows.
Why WordPress? Isn't it old?
It is, and that's mostly the point. You can hire someone to work on it in any city on earth, it'll still be here in five years, and it doesn't cost you a subscription that goes up every January. The reason WordPress sites are often slow and ugly is the way people build them, not the thing itself.
Do I actually own it?
All of it. Hosting, domain, logins, in your name from day one, not mine. If you want to work with someone else in a year you take everything with you and there's nothing to untangle. I've cleaned up after people who did it the other way and it's a miserable job.
Can I change things myself?
That's the whole idea. Prices, products, photos, opening hours, from your phone. You get shown how at handover and it's written down. If you'd rather not touch it, that's fine too, I'm still around.
What happens when something breaks at 11pm?
You message me and I look at it. I don't disappear once the invoice clears, and I'm not going to bill you for ten minutes of work. Most of the sites I've built are ones I'd still pick up the phone about.